The first-ever non-alcoholic beer ad during the Super Bowl was the Marvel and Heineken 0.0 commercial. This spot marked a shift in the traditional marketing tactics of beer companies and opened up new opportunities for non-alcoholic beverages during the big game.
- Non-alcoholic beer ad: A first for the Super Bowl
- Marvel and Heineken 0.0 collaboration
- A shift from traditional beer marketing tactics
- New opportunities for non-alcoholic beverages during the Super Bowl.
Heineken 0.0 available here