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THE UK'S
Largest Range Of
NON-ALCOHOLIC BEERS, WINES & SPIRITS
NO PLASTIC PACKAGING
our branded cardboard boxes mean your order arrives safely.
Our drinks are carefully sourced from the UK, Europe & The Rest of The World
FREE DELIVERY WHEN YOU SPEND OVER £89 (UK Mainland)

Spirits to calm your soul, alcohol free

Written by rebecca on . Posted in Blog.

Spirits are special characters. They enjoy mixing but they’re more than ready to go it alone, maybe with a chunk of ice for company.

They’ve got distinctive flavours and aromas that take charge. While mellow and relaxing, give them the right bubbles, juice or bitters, and they’ll get the party started.

So, how to make these shape shifting spirits alcohol free? Using traditional distilling methods, sourcing and matching the best natural flavours, and a lot of hard work is the answered.

And the added benefits? Alcohol free spirits are low in sugar, low in calories (none in some cases!), with no artificial flavours or additives and some natural ingredients so rare you might not have heard of them.

Dry Drinker has got an excellent range to choose from – see our spirits.

But here are a pick of spirits that are made to help you keep calm and collected, without the ‘giggle juice’.

Soothing plant power

‘Nightcap ticks a lot of boxes in terms of function and flavour… customers compare it to that whisky moment after a meal or before bed to help them unwind’

Three Spirit founder Tatiana Mercer

Three Spirit Nightcap contains Valerian, Lemon Balm and Ashwagandha, all known to reduce stress and anxiety, improve sleep and boost mood

Three Spirit also use rare, high quality herbals to make Livener – a perfect pick-me-up before a party, and Social Elixir which will keep you buzzing – with no alcohol involved. They call it alchemy. We call it delicious!

Three Spirit Livener, Social Elixir and Nightcap – £24.99 for a bottle and £74.97 for a mixed case.

Step into the garden

‘Seedlip is working with the natural world to change the way the world drinks’

Seedlip Founder Ben

Seedlip Garden 108 is a floral blend of peas and hay with garden herb distillates. A gentle drink with a strong, flavoursome finish.

Seedlip were the front runners. Ben Branson created the world’s first distilled non alcoholic spirit in his kitchen with an old copper still. Along with Garden 108, enjoy Spice 94 and Grove 42.

Seedlip £23.99 a bottle, or £77.97 for a mixed case

Vegan friendly

Comforting sweet flavours

‘It’s this absence of giggle juice that allows you to let your hair down and enjoy a social occasion, then arise in fine fettle to pursue whatever tickles your fancy the following day’

Lyre’s
Two of the Lyre’s line up

Impossible? Poppycock! That’s Lyre’s response to the claim that you can’t create spirits and liqueurs that taste just like the classics.

One to note is the Lyre’s Amaretto Non Alcoholic spirit – which gives you the yummy almond, tangy spice and vanilla while keeping it medium-sweet. Delicious.

Another to savour is Lyre’s Coffee Liqueur Non Alcoholic Spirit – rich expresso, spice and caramel flavours. Pass me the ice-cream!

Other Lyre’s flavours include: Dry London Spirit, American Malt, Italian Spritz and Italian Orange

Bottles cost £23.99 each.

Vegan friendly

10% off your first order

Subscribe to the Dry Drinker newsletter to get 10% off your first order, as well as regular exclusive offers.

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Bottles and cans of vegan and gluten free beers, wine, cider and kombucha

Vegan, gluten free and alcohol free: you can have it all

Written by rebecca on . Posted in Blog.

Give me gluten free, you say.

Give me vegan!

And alcohol free too. Well, you’ll be pleased to hear you can have it all. 

Good news…

There is a growing choice of great alcohol free drinks that meet your dietary needs, if you know where to look.

You are part of market that’s exploding and starting to really matter to drinks makers, from craft brewers to bigger brands.

The number of vegans in Great Britain quadrupled between 2014 and 2019, to 600,000* and many more of us are taking a flexitarian approach. We want to avoid animal derived products (and the cruelty that goes with them) and think plant-based to protect the environment, in what we drink as well as what we eat.

Meanwhile, about 1 in 10 people in the UK avoid gluten, including those with coeliac disease, an auto immune disease which causes gluten to damage the gut. There are also many people who suffer from gluten sensitivity or intolerance. 

At Dry Drinker we make it clear what’s right for you – just search Vegan Friendly and Gluten Free. 

We have also added a ‘Vegan friendly’ logo to speed up your search when you Pick your Own Beer Boxes. (Thanks to the customer who suggested that!)

Gluten free friends

You’ve got your reasons to avoid gluten; coeliac disease, gluten intolerance, gluten allergy or gluten sensitivity. Maybe it’s a general feeling that gluten free feels better from time to time.

Let’s check out some choices to enjoy…

Gluten Free Can of Jump Ship Yardarm Lager

Jump/Ship Yardarm Low Alcohol Gluten Free Lager 0.5%

A crisp and lively lager with discretely bitter finish, and a sweet, citrus aroma.

Gluten Free Bottle of Drop Bear Tropical IPA

Drop Bear Tropical IPA Gluten Free 0.3%

Super juicy craft brew from Wales. Hoppy bitterness balanced with caramel notes.

Gluten Free Bottle of Thatchers Zero Cider sold by Dry Drinker

Thatchers Zero Cider 0.0%

Award-winning medium dry cider with body, smoothness and character. Appley aromas and crisp refreshment.

Gluten Free Fix8 Kombucha

Fix8 Kombucha

Fix8 Kombucha is for the buzz seekers. Lightly sparkling, deliciously tart and refreshing fermented tea, in 3 zingy flavours that satisfy.

Vegan values

You know why want a vegan choice; animal cruelty, the environment, health.

Let’s check out some choices to enjoy…

Vegan BrewDog Nanny State

BrewDog Nanny State 0.5%

A force to be reckoned with! A backbone of hops and malts will tantalise your taste buds and leave you wanting more.

Vegan Scavi and Ray

Scavi & Ray Prosecco 0.03%

Pop open the bottle, take in the aroma and the celebration can begin. Made with the best Glera grapes.

Vintense Syrah Rose 0%

Be seduced by the freshness. Red fruit nose with raspberry notes. Fresh taste, including hints of raspberries, red currants

Vegan Vintense Sauvignon Blanc

 

Vintense Sauvignon Blanc 0%

Award-winning medium dry cider with body, smoothness and character. Appley aromas and crisp refreshment.

At Dry Drinker we never stopping looking for premium alcohol free drinks to share with you.

Let us know how we can improve our gluten free and vegan offer. Email hello@drydrinker.com

*(Ipsos Mori polls for the Vegan Society).

Celtic Marches – How low can you go?

Written by Stuart on . Posted in Blog.

As the free from movement seems to have firmly embedded itself into the mainstream drinks industry, Dry Drinker finds out about the producer of Holly GoLightly 0.5% Low Alcohol Cider.

You might be forgiven for not immediately recognising the brand name as it would seem that Celtic Marches had been one of Herefordshire’s best kept secrets. Nestled in a quiet corner of Herefordshire, a county renowned for its cider production, this single-estate apple cider producer has been milling away peacefully for over 100 years.

Wyer Croft is home to Celtic Marches. With 200 acres of cider apple orchards, developed over seven generations, they are a self-sustaining craft cider firm producing up to 3 million litres a year. The luscious lined orchards are filled with eight cider tree varieties. Each chosen for their growth and taste profiles. These are blended to create their international award-winning ciders.

This rare position is a result of over 100 years and numerous generations that have dedicated themselves to the orchards and hop fields. This allows for full control over cider production from tree to glass. Production miles are low, with both the growth and production based on the family farm. Celtic Marches’ sister company, Marches Bottling and Packaging is less than 5 miles away, maintaining their aim to reduce the production impact on the environment.

The bold, strong female branding stands out from the norm and is reflective of the women behind this slick operation. With large scale production abilities, the female majority team has been selected by Director, Susan Vaughan for their skills, passion for quality and consistent drive for a premium craft cider. Shaking off the traditional approach to cider branding, each of the core range has a woman’s name, all with a different character and taste. The female strength of the company and it’s branding is a far cry from what the cider industry has been used to.

Offering a mix of packaging, from bottles to BIBs, kegs to cans; the strong range of ciders caters for a diverse market. Their ability to follow market trends is not compromising and maintaining traditional values and respect for our provenance will always be core.

So why the release of a low alcohol cider?

The craft cider market and the growth of low and no alcohol options looks set to continue. Figures from Dry January participation show a clear trend that the UK population drinking habits are changing. With around 4000 participants in 2013, the increase to over 4 million in 2018 was incredible.

Our consumer habits have changed swiftly over the last decade. Younger generations are more educated in nutrition and a healthier lifestyle. The percentage of 16-24 year old non drinkers has increased, binge drinking figures have fallen and those choosing to live an alcohol-free life have risen. All of these trends indicate a long term social change.

Consumers are seeking high quality alternative drink options. Support for local produce is rising and local economies are boosted as we are more willing to pay a higher price for a premium product, often in smaller volumes and lower ABVs. We are more knowledgeable on the creation of the product from the initial ingredients, the processing, right down to the brand’s ethos. We look beyond the impulse purchase and appreciate the provenance of produce. Enlightened by the knowledge, we are opting away from the cheap concentrate white ciders and reaching for a natural, authentic option. Craft does not exclude no and low alcohol options. When time, care and skill are combined, the result can be equal to the higher ABV products.

Bigger brands have already tapped into the craft market, many buying up smaller producers to front a craft campaign. They are no longer resting on their laurels of their commercial presence. Consumers are demanding more natural products, less processed drinks and better qualities, often achieved by smaller batch production. With the low and no alcohol growth set to continue steadily, there will be a corresponding increase in offerings from big alcohol brands to try and fill the market.

Celtic Marches are one of the UK’s largest independent craft cider producers. Having launched Holly GoLightly successfully this year, they have extended the range to include a 330ml can. It is a 0.5% ABV cider, made using cider apples from their Herefordshire Farm. Their cider ticks all the current market trends and consumer desires; low alcohol, sustainable, traceability, gluten free, vegan whilst still retaining quality. As a self-sustaining single estate cider producer with 200 acres of cider apple orchards, they have the ability to move effortlessly with the changing market trends. The latest addition of a low alcohol cider in a can will only firm their standing in the low and no alcohol market.

Celtic Marches full range is gluten free and suitable for vegans.

Real Kombucha – all you need to know

Written by Stuart on . Posted in Uncategorized.

It’s probably safe to say at this point that kombucha, once the exclusive domain of Shoreditch hipsters, has now made the leap into the mainstream. It can be found everywhere, from bars to supermarket shelves, not to mention here on the pages of your favourite non-alcoholic online shop. However, one perplexing hangover remains. The media, always keen to linger on the World of the Strange, remains infatuated with spine-shuddering pictures of scobys, and are as likely to look at gut health as a leading story. While the health aspects are undoubtedly important, they’re still convinced that this amazing drink is a peculiarity. To our minds, they’re missing the point. The real story, as far as we’re concerned, is how kombucha, when brewed well, can really change the way people drink.

We don’t say that lightly, either. Spend time with the Real Kombucha team when they’re out and about in their Booch Bus and you’ll hear evidence first-hand. The Real Kombucha range is such that people often assume they’re supping alcohol, and are dumbfounded to find that they’re actually consuming a non alcoholic drink that weighs lightly in calories and sugar. As they drink more, an idea begins to germinate. “I’m so glad I found this,” they say. “This means I can cut down on the amount of wine I drink.”

And that’s exactly how the founder, David Begg, reacted the first time that he tried the drink. “I first tried kombucha when a great friend of mine passed me a glass of his home brew across the table over dinner,” he recalls. “It was absolutely love at first sip. I couldn’t believe that this full flavoured brew was non-alcoholic. So, he gave me some kombucha culture to try brewing my own, and my obsession commenced. I had (almost) given up alcohol a couple of years previously, and since being off the alcohol, there was a really big hole in my foodie life. Water just doesn’t cut it with a great meal, but a well-brewed kombucha can really add something.”

David and his growing team experimented with around 150 teas before deciding on the three that make up their current range. Importantly (and rarely for non-drinkers), each suits a specific drinking occasion, and each can be compared to specific kinds of alcohol that have traditionally been offered in certain situations.

“We think of our Royal Flush as our full-bodied white wine or champagne,” explains David. “As it is fruity and bubbly it is a great replacement for champagne or prosecco as a celebration drink or as an aperitif. We brew it from First Flush Darjeeling, known in India as the Queen of Teas. The first two tips of the tea plant, picked as they emerge in the first bloom of spring, are dried carefully to tease out a character closer to a delicate white tea.”

“Our Dry Dragon works as a really dry Sauvignon Blanc – tart with notes of grapefruit and lemon. We brew it out of Dragonwell pan-fried green tea from Zhejiang Province in China. The fresh leaves are wiped around a piping hot wok to stop the natural oxidation process early. Unlike Japanese green teas, steamed to give a distinct grassy flavour, Dragonwell reveals more complex nutty and straw-like flavours. We talk about it as our ‘all-day’ drink.
You can have a bottle of this with your breakfast, or you can sup it in the way you might have a glass of wine in the evening.”

“Last, but by no means least, Smoke House is our most complex brew. As I said earlier, black teas tend to ferment to give notes of apple and caramel, but we have selected a Yunnan tea that has a delicate smokiness that comes through in the final ferment. The tea is grown in the high mountains of southern China by smaller, permaculture plantations. The growers climb the ancient, fully-grown trees to pick the finest leaves. Those smokey, apple and caramel flavours give you the sense that you’re drinking a delicious, earthy cider. It’s a great end-of-a-long-day drink.”

As more and more people look for an alternative to alcohol (statistics show that around 30% of Londoners between 18 and 24 say they’re teetotal), there has been a marked increase in the number of non-alcoholic options available. Most are traditional boozy drinks with the alcohol removed. In the case of kombucha, however, there’s a whole a new avenue to explore. The Real Kombucha team think of their brews in the same way that wine makers view wine: if you truly understand the ingredients and the process – where they come from, how different teas ferment, which flavours can be drawn from which leaves – and you give them the respect they deserve, then there’s no reason why kombucha shouldn’t be seen as an exquisite, high-end drink in its own right.

As the Real Kombucha tagline suggests, it’s a drink “brewed for open-minds”. Perhaps it’s time you took a step off the beaten track and explored this emerging world.

3 things I learnt from a dry January

Written by rebecca on . Posted in Blog.

 

Dry Drinker Dry January Blog 3 things I learnt from Dry January
Ready for Dry January 2019 ?

 

Thinking about doing Dry January 2019? Maybe I can help you decide. I ‘did’ Dry January 2018 and drank a lot less booze this year as a result. Averaged out, my drinking days went from 4 times a week to 1 or 2. So, I spent about £500 less on drinking at home. (That’s haircuts for the year paid for, or maybe a trip away).

Dry January is the UK’s one-month booze-free challenge. Sign up. Save money. Feel great and reset your relationship with alcohol. Or you can take on Dryathlon and quit the booze to raise money for Cancer Research UK.

What I learnt 1: you don’t need to drink to survive social events

That it was fine for me not to drink at social events. I’m an introvert nervous drinker who can get accidentally sozzled in the process of finding the courage to talk to people. A few events during Dry January made me realise that I felt better and had more to say when I wasn’t drinking – I wasn’t scared of ‘overdoing it’ and getting drunk.

If going out, I planned ahead to see what alcohol free options were available. Anywhere that sells cocktails should make you an alcohol free version, even if it isn’t on the menu.

I’d get alcohol free supplies in from Dry Drinker to drink at home and to take to friends or family parties or dinners.

‘I can’t have fun without booze’ is a myth. More than 10 million adults in the UK manage it.

Benefits of alcohol free drinks

They help you to:

  • remember conversations and people
  • go home when you’ve had enough
  • make conscious decisions about what you spend and eat
  • stay safe
  • avoid the beer (or wine) goggles (and the toe-curling consequences)
  • get up in the morning feeling human
  • stick to fitness goals

And they taste nice! See below

Of course, alcohol free means you get don’t get inebriated, drunk, trollied, tipsy, wrecked, wasted, p*ssed-up, hammered. That’s the main difference: alcohol free doesn’t affect how your brain works. You don’t get hangovers, forget what happened in every episode of your Scandi noir drama, burst into tears, feel sick, be sick, fall over, stuff your face with junk food, tell everyone you love them, start arguments, embarrass the hell out of your kids, talk gibberish and spend a fortune you haven’t got. And no walk of shame.

What I learnt 2: the health stuff

I must mention health. The less I drink, the more healthy I feel. Better skin, more sleep, and all the bits we can’t see so try to forget about. My dad drank too much alcohol. He couldn’t stop, struggled to moderate and died of mouth cancer aged 52. That’s why I think about it. Alcohol harms and lots of us know that. It causes physical and emotional pain. There is lots of info online: DrinkAware,  NHS, and Alcohol Change UK* — the charity behind Dry January — are good places to start. Check out the fact sheets for easy-read evidence to help you decide about Dry January.

What I learnt 3: alcohol free beers ARE a great alternative

‘Toy beer’ (as it’s known at home) is darn tasty. I’m not keen on sweet fizzy drinks or fruit juice, so alcohol free beers offer a satisfying edge of bitterness, complexity, and none of that artificial sweetener ‘finish’. And they are low calorie – often coming in at less than 50 cals per drink.

Alcohol free beer is not all ‘rubbish’. That would suggest it’s all piped from the same big vat, which obviously it isn’t.

Though you might be used to seeing two or three brands of lager in supermarkets, the real choice is huge (if you shop at Dry Drinker):

The process and the ingredients are the same as the full-strength versions: the only thing that is different is the alcohol.

And that’s before we get started on the wines – red, white and rosé – sparkling wines, distilled alcohol free spirits, and mocktails. Oh, and cider too. Again, there’s a huge range if you know where to shop, all made with dedication and inspiration.

How I know this

I write the words for Dry Drinker and so I have checked the many and varied background stories for every product they stock.

One thing in common? Brewers, vintners, distillers and drinks entrepreneurs large and small, want to make drinks that you will enjoy, which will bring pleasure to your meals, occasions and simple relaxation.  They are aiming for gold medals in competition against full-strength competitors, not second best.

And take it from some Dry Drinker customers who left 5-star comments on Trusted Shops this month and last month:

 

  • ‘Took the recommendation from DryDrinker and ordered a case of the No1 German beer. This is the best I have tasted plus the order and delivery were executed excellently.
  • ‘Quick and efficient. Unrivalled variety of beers’
  • ‘A great selection of beers. I’m enjoying the alcohol free Cuba Libra & saving the Fizz til closer to Christmas’
  • ‘Loved the Botonique – distinct aroma, lovely sparkling wine’
  • ‘On all counts – can’t be faulted. Brilliant service, brilliant product … Whole new world.’
  • ‘Fabulous experience … when you taste them they are worth every penny. No more feeling left out standing at your party with a glass of water. The drinks are adult and sophisticated and the selection is so broad that there is something for everyone.’

Good luck with your Dry January or Dryathlon 2019! Give it a go. What have you got to lose?

Get ready: you can pre-register now. And why not stock up with Dry Drinker at the same time? It’s the UK’s largest independent alcohol free specialist.

*Alcohol Change is the new charity formed by the merger of Alcohol Concern and Alcohol Research UK. I like their funky new website and their values: Truthful, Compassionate and Ambitious for change).

Winners of The Dry Drinker Cheers Awards 2018

Written by Stuart on . Posted in News.

We are pleased to announce the winners following the judging of 50 beers* in the Dry Drinker Cheers Awards 2018. Judged by a panel of 8 independent industry experts, in a blind tasting, the Winners by category are:

Winner: Ales and Beers

Bernard Amber

Winner: Lagers

Baltika

Winner: Pilsners

Rothaus Pils

Winner: Pale Ales

Adnams Ghostship

Winner: Porters and Stouts

Big Drop Chocolate Stout

Winner: Wheat Beers

Mikkeller Drink’in The Sun

Winner: Fruit and Flavoured

Franziskaner Bloodorange

Highly Commended

Beers judged to be highly commended were:

  • Wellbeing Hell Raiser
  • Thornbridge Big Easy
  • Furstenberg Frei
  • Big Drop Citrus Pale Ale
  • Jever Fun Pilsner
  • Krombacher Weizen 0.0%

Overall Champion

Our Overall Champion as declared was Mikkeller Drink’in The Sun

Stuart Elkington, Founder of Dry Drinker said,
“As the company with the widest range of non-alcoholic beers in the UK, we thought it would be fun to ask some industry experts what they thought. Also, to give new customers some ideas of drinks they might like to try to start with.”

The judging panel consisted of:

  • Claire- Beer Sommelier from Everards Brewery
  • John- Director from Nethergate Brewery
  • Harry- Retired Director of Quality Assurance, Molson Coors
  • Chris- former Brewing and Brands Director, Greene King
  • Vicki- Operations Director, Castle Rock Brewery
  • Giles- Commercial Manager, Everards Brewery
  • Paul- Secretary of the Parliamentary Beer Club
  • Colin- Managing Director, Castle Rock Brewery

As one panel member said, “our eyes were opened to a bigger range and better quality of non- alcoholic beers than we expected. It was an impressive line-up with something for everyone”

Dry Drinker will be making the winners available in a Champions Box, so customers can order the winners altogether.

We would like to thank the judges for making this event fun and informative and Castle Rock Brewery for lending the use of their excellent Hop Loft at the Swan in the Rushes in Loughborough.

*all beers judged were 0.5% abv or less

Photo by rawpixel on Unsplash

Why Have “The Dry Drinker Cheers Awards”?

Written by Stuart on . Posted in News.

As we have expanded our range of beers and lagers of 0.5% ABV and less, we have developed a unique portfolio of products for our customers. Our pick your own mixed cases allow you to choose and sample from this range, and of course our pre-picked recommendations are always there to help.

Some beers are produced by major European and UK Brewers and some by smaller independent businesses, who are excited to be making and promoting low and zero alcohol products and who are making a genuine impact on society.

All the alcohol free drinks we sell are produced with the same high level of care and skill as their alcoholic cousins, but are so often looked at as an afterthought in awards ceremonies. Here at Dry Drinker, we felt it was time to champion these products and shout from the rooftops about how good some of them can be. What better way then to get an independent panel of brewing and industry professionals to judge the widest range possible to give you some guidance and to celebrate this remarkable market.

So why Cheers Awards?

When we get together for a drink, whether non-alcoholic or not, we traditionally toast each other with a “Cheers!” We are effectively wishing each other “Good Health” – as the French do with their “Santé!” and the Germans with their “Prost!” By taking the alcohol-free option, we make a step towards a healthier option, with reduced calories and none of the alcoholic toxins. So what better way to celebrate a convivial drink with friends, than choosing from our range of proven winners!

 

Photo by rawpixel on Unsplash

The Dry Drinker Awards 2018

Written by Jeremy on . Posted in Blog.

Dry Drinker Ltd is proud to announce that it will be running, what we believe is, the first ever beer judging in the UK solely for drinks with an ABV of 0.5% or lower. This innovatory event is taking place on 29th November 2018.

We now stock over 100 different beers and lagers and we are often asked for recommendations. To help, we have selected our best-selling customer favourites and some of our new to market discoveries for judging by an independent panel of brewers and industry experts. The Dry Drinker Cheers Awards have 50 drinks in 7 judging categories.

Our panel includes:

  • Representatives from Castle Rock Brewery, the multiple award-winning brewery and former champion Beer of Britain brewer,
  • Representatives of Everard’s Brewery, a Publican Awards Winner
  • The former Director of Brewing and Brands at a major UK Brewery
  • One of the few female qualified Beer Sommeliers in the UK
  • A representative of the Parliamentary Beer Club
  • A Brewery owner
  • The retired Head of Quality Assurance at one of the UK’s biggest breweries

We are really looking forward to this exciting, prestigious event and will keep you posted on the winners. Keep your eyes out for our Twitter, Instagram and Facebook pages for more news!

Dry Drinker gets the story behind Outfox

Written by rebecca on . Posted in Blog.

Dry Drinker’s Stuart Elkington meets Jess Hook, the woman behind stunning alcohol free Outfox wines.

Can you tell us your story?

I’ve always been interested in the drinks market, especially wine. I love the social element of drinking plus all the rituals – pouring a glass of wine after a long day at work, sharing a bottle, having a glass while cooking – but quite often I don’t want the alcohol.

This started my journey trying to find something that could replace all the elements I love about drinking, but without the alcohol.

I had to get fit quick and so cut all alcohol for 6 months while training

During this time, I got a place in the Marathon des Sables (a foot race across the Sahara). Not being a runner (at all!) I had to get fit quick and so cut all alcohol for 6 months while training.

This time showed just how much of my social life was centred around meeting friends in bars and just how rubbish the drinks options were (plus how uncomfortable others can be around you when you’re not drinking.)

I’m really proud of the products

It really cemented it for me: better options should be readily available.

It’s been more than 2 and a half years developing Outfox and getting it to market but I’m really proud of the products. And I’ve got so many ideas for the next ones coming through!

What is your company’s vision?

I created Outfox to help make dry drinking better. Drinks that taste great, and that don’t feel like the soft option. It was very important to me that while the drinks weren’t sweet and didn’t have lots of sugar or calories, they kept the ingrained rituals of drinking.

Hopefully we can help change the way people view drinking

Our ambition for the brand is to have products in multiple categories widely available both across trade and retail. Hopefully we can help change the way people view drinking, and their opinions on alcohol free options!

Why is it important to have non alcoholic drinks like Outfox on offer?

20% of people in the UK don’t drink and of those that do, more than half are trying to reduce their consumption.

So, attitudes around drinking are changing. People want to stop or regulate their drinking for lots of reasons – there’s been lots in the news about the effects of alcohol, and I think we’re going to see more news over the coming years.

We want the associated emotional benefits of drinking

But for a lot of people, this decision to moderate is really difficult because drinking is ingrained in their lives. A glass of champagne to celebrate, beers with the game, sharing a bottle of wine with friends to catch up … we want the associated emotional benefits. In these situations, a diet cola or glass of water feels a long way from what we’re after.

Outfox is a credible substitute to that glass of wine

With Outfox, it was important to me that we made drinks that could replicate these rituals and keep some of the positive elements of drinking. Outfox is a credible substitute to that glass of wine, be it when you’re not drinking at all or trying to reduce the amount you’re drinking that night.


What can our customers expect from Outfox?

Our drinks are always created with 3 core principles:

  • Always under 0.5% ABV (‘alcohol free’ – our first products are less than 0.1% ABV, so are similar to a kombucha or orange juice)
  • Always low in calories and sugar (with quarter the calories of wine and half the sugar of tonic)
  • Never feel like the soft option

Your motto for life?

Fortune favours the brave

Quick fire round

  • Favourite food? … Sushi
  • Last holiday destination? … Las Vegas
  • Last book?… Anything that promises to tell me how to run a business!!
  • Last film? … Beast – not light watching!
  • Cats or dogs?… Dogs – I have 2 spaniels that come into the office every day
  • Curry or fish and chips?… Can I have both?
  • Wine or beer?… Wine

You have a magic power for one day – what would it be and why?

To create more hours in a day so I can get more done!

Where will you be in 5 year’s time?

Still running around like a crazy person but hopefully with Outfox having moved into multiple categories and selling internationally.

Enjoy Outfox

Buy Outfox White Sauvignon 0.5% ABV and Outfox Sauvignon Rosé from Dry Drinker.

Use Dry Drinker’s sidekicks to Go Sober for October

Written by rebecca on . Posted in Blog.

Go Sober for October bottle top logo Dry Drinker

Sign up to Go Sober for October

 

You want to Go Sober this October and help Macmillan make a real difference to the lives of people facing cancer.

And maybe you’re visiting Dry Drinker to get help with this awesome adventure? You want to be a Soberhero but the thought of 31 days of #herbal tea #sparkling water #fruit juice seems a bit …. scary?

Well, Dry Drinker has loads of alcohol free sidekicks to help you raise money for Macmillan Cancer.

Have a plan

Breaking a regular habit like social drinking for a month is not easy for most people – it can be surprisingly tricky! But it IS possible and there are ways to help yourself succeed. Planning what to drink instead of your usual alcoholic tipple and having it ready to pour is a great way to tackle cravings.

At Dry Drinker we’re experts at finding alcohol free drinks that offer grown-up taste, real flavour and the complexity you’d want from an alcoholic drink. We taste test everything before it goes in the UK’s most trusted alcohol free store.

Of course, it won’t be the ‘same’ as an alcoholic drink – umm, there isn’t any alcohol and you won’t get tipsy – but you will be amazed at how satisfying and tasty alcohol free can be.

Find your favourites

Dry Drinker offers a huge choice. Carefully sourced. Safely delivered. No one needs to be left out when it comes to non alcoholic drinks.

There are alcohol free craft beers, wheat beers, stouts and porters from some very clever brewers in the UK and Europe. And loads of superb alcohol free lagers. All made with just water, hops, malt and yeast. Give yourself a treat and order the Go Sober for October box

If you love to raise a toast and celebrate, be assured that alcohol free bubbles are not just fizzy grape juice. Alcohol-free wine making is a serious business, not an afterthought, for winemakers like Torres, Vintense and Ariel. They use the best grapes, ideal growing conditions and modern processes to craft Cabernet Sauvignon, Syrah Rosé, Merlot, Chardonnay, ready for your tasting notes!

Or sit back with ice, a slice, and one of the growing number of distilled botanicals on the alcohol free market. They’re very low, or no, calorie too.

How Go Sober for October helps you

  • save money
  • increase energy levels
  • sleep better
  • wake up without hangovers
  • look and feel brighter
  • have a clearer view of how much you drink, how often and why

And you can raise money to support people facing cancer. You superhero.

How Go Sober for October helps others

With your help Macmillian can be there for even more people from the moment of their cancer diagnosis, to give practical, emotional and genuinely personal support through cancer, from help with money worries to be there when they need to talk.

Services include Macmillan nurses, social workers and family teams, grants to help people pay for transport to hospital, phone service to help people claim the benefits they are entitled to.

See what your fundraising can do

 

Top tips for staying sober

  • Find someone to do it with you. You’re stronger when you’re in a gang.
  • Tell everyone, everywhere you’re doing it. Make yourself accountable.
  • Focus on what you can achieve for other people. Your efforts will help Macmillan Cancer make a massive difference to people living with cancer. That’s a great thing to do.
  • Focus on what you are doing for yourself, and how good you will feel when you make 31 days. You deserve to look after yourself and feel good about yourself.
  • Ignore negative comments. Are they jealous? Who knows, who cares! You’re are Going Sober for October because you want to. Full stop.
  • Get your alcohol free alternatives lined up!

Where to start

Important Note

Go Sober for October is a fundraising campaign aimed at challenging social drinkers to change their habits for a month and make some healthy lifestyle changes. We advise heavy drinkers or people dependent on alcohol to speak with their GP before signing up to Go Sober.

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