The idea behind Toast was sparked in 2015. Toastmaster Tristram Stuart, a campaigner on the environmental and social impacts of food production, met the brewers behind the Brussels Beer Project. They’d used bread in their ‘Babylone’ beer, a nod to beer’s origins of being brewed with bread. With bread wasted at a colossal scale (13,000 slices per day from a single sandwich factory), here was a circular economy solution to reduce waste, engage drinkers and raise funds for charity.
We brewed our first batch with Hackney Brewery using leftover loaves from London bakeries and formally launched in 22 January 2016 (coinciding with featuring on Jamie Oliver and Jimmy Doherty’s Friday Night Feast).