"My hangovers kept getting longer and longer, and I started looking for more options to enjoy social occasions without compromising on taste or experience–even without the alcohol. However, in moments when I didn't want to drink alcohol, I was stuck with water, soda, or syrupy mocktails. Even the first generation of alcohol-free spirits didn't quite meet my taste expectations. So, I decided to take matters into my own hands. REBELS 0.0% was born to challenge drinking norms and redefine what it means to drink socially by creating alcohol-free spirits to mix into your favourite drinks–ones that feel just as celebratory, sophisticated, and satisfying as the originals."

"Complex, authentic, and long-lasting flavours are at the heart of everything we do. We collaborate with industry experts and bartenders to ensure the best possible result, meeting both our expectations and those of our consumers. Handcrafted in Switzerland, we source only the finest natural botanicals, ensuring exceptional quality in every drop. Our unique double distillation process intensifies and defines flavours, unlocking more depth and complexity–proving that extraordinary taste doesn't require alcohol."

"One of the biggest challenges in creating high-quality low/no alcohol products–even more so for 0.0% alcohol products like ours–is achieving the desired complexity and mouthfeel without solvent properties of alcohol. That's why we go the extra mile with our unique double distillation process, which enhances depth and complexity to deliver a truly satisfying drinks experience. This level of craftsmanship comes at a price, but we believe great taste is worth it."

"The future of low and no alcohol is exciting! Soon, ordering a drink at a bar will naturally come with the question: 'With or without alcohol?' This rapid evolving category extends beyond just designated drivers or those who abstain. Most of our consumers are already flex-drinkers–seeking balance, even within the same evening, seamlessly switching between alcoholic and alcohol-free options. The #FreedomOfChoice movement goes far beyond Dry January. As a demand for creativity and innovation grows, we remain committed to continually raising the bar."

"I wish more people understood that low/no alcohol isn't about "missing out." It's about redefining indulgence and enjoyment in a way that aligns with modern values (whether it's health, mindfulness, or simply having options). Our products aren't just "alternatives", they're carefully crafted drinks meant to stand proudly on their own."

"REBELS 0.0% isn't just a drink–it's a movement. Built on passion and purpose, every bottle embodies our belief that everyone deserves to enjoy a drink–whether to celebrate, unwind, or simply savour the moment–with or without alcohol. We stand for the rebellion for more choice and better 0.0% drinks. Join the REBELS 0.0% Cheers Revolution!"