Glossary

Understanding Our Drinks

No, Low & Lower Alcohol

'No' Alcohol

These drinks contain absolutely zero alcohol.

'Low' Alcohol

These drinks have an ABV of between 0.1% and 0.5% - about the same as a ripe banana and less than a loaf of bread which contains up to 1.9%!

'Lower' Alcohol

These drinks contain less than half the ABV of their alcoholic equivalent.

'Lower' alcohol drink ABV Percentages

Lower alcohol drinks contain less than half the ABV of their alcoholic equivalent. Here is a handy guide below to help understand this across our categories.

Beer & Cider

3% Maximum ABV Limit

Wine

7% Maximum ABV Limit

Spirits

20% Maximum ABV Limit

A-Z of Terms

A

ABV

The magic number that tells you how much alcohol is packed into a drink. With our range, you can choose from zero, low (0.1-0.5%), or lower (half the ABV of its boozy counterpart). It’s all about dialling down the alcohol and dialling up the fun!

ACV

Apple Cider Vinegar, or ACV, is a tangy, fermented vinegar made from apple juice. Known for its health benefits, ACV is often used in alcohol-free drinks to add a bright, tart flavour and a hint of complexity. You’ll find it in mocktails, tonics, and wellness drinks in our range, bringing a refreshing twist and a bit of zing to every sip.

Adaptogenic

Adaptogens are natural wonders from the plant world, known for their ability to help your body find its calm amidst the chaos. These safe, non-toxic botanicals have been cherished in herbal medicine for their stress-busting properties, giving you a sip of serenity in every glass.

AF

AF means alcohol-free, with drinks containing 0.0% alcohol. Choosing AF can be more than just a drink choice—it’s a lifestyle that embraces full flavour and fun without the effects of alcohol. With our range of AF options, you can enjoy the experience of your favourite drinks anytime, knowing they’re crafted for the moments you want to stay alcohol-free.

ALE

Ale is a classic beer style brewed with malted barley and a warm fermentation process that brings out sweet, full-bodied, and fruity flavours. Crafted between 15°C and 24°C with a unique brewer’s yeast, ales are ready to enjoy in no time. Most ales are balanced with hops, adding a delightful bitterness and herbal notes to complement the malt’s natural sweetness. From brown ales to pale ales, Scottish ales to Belgian ales, there’s an ale for every taste and every adventure. Shop our Ales.

Aperitif

An aperitif is the perfect prelude to any meal, a small yet sophisticated sip that awakens the appetite. Often enjoyed in the form of a liqueur, fortified wine, or dry champagne, aperitifs set the stage for what’s to come. Shop our Aperitifs here

B

Beer

Beer is traditionally made from malted grains, hops, yeast, and water, undergoing fermentation to develop its signature flavour. Non-alcoholic beer is brewed in the same way but goes through a process to remove or limit the alcohol, offering all the malty, hoppy goodness without the ABV. Shop our Beers.

Bitters

Bitters are flavourful infusions made from aromatic herbs, bark, roots, and fruit. Once used as a medicinal tonic, today they’re mainly enjoyed as a digestif or as a way to add a complex, herbal kick to cocktails. Even in low and no-alcohol drinks, a dash of bitters can transform a drink into something truly special, adding layers of flavour and a hint of intrigue. Shop our Bitters

Book Ending

Book Ending is a savvy way to balance your night out by starting and finishing with low or no-alcohol drinks. It’s perfect for enjoying the atmosphere without going overboard, letting you ease into the evening and wrap it up smoothly with options from our range.

Brewery

A brewery is where the magic of beer-making happens. From fermenting and conditioning to filtering and filling, this is where grains, hops, and yeast come together to create your favourite brews. With more breweries now offering low and no-alcohol options, there’s always something new to discover.

Brewing

Brewing is the art of making beer by transforming grains into something delicious through a series of steps, like soaking, fermenting, and conditioning. It’s a careful process where grains meet water, yeast, and hops to create the perfect brew. From start to finish, every step adds to the flavour, making each sip a little celebration—whether it’s a classic beer or a refreshing low and no-alcohol option.

C

CBD

Short for cannabidiol, CBD is a natural compound found in hemp plants. It’s celebrated for its calming effects, without the high, making it a popular addition to drinks for a little extra relaxation in every sip.

CBD Drinks

CBD-infused drinks bring a mellow twist, blending CBD oil or extracts into everything from sparkling waters to teas. It’s an easy, tasty way to enjoy the benefits of CBD—whether you’re looking to unwind or just try something new.

Cider

Cider is a refreshing, fruit-forward drink made from fermented apples or other fruits like pears and berries. From sweet to dry, there’s a flavour for everyone. With low and no-alcohol ciders, you can enjoy that crisp, juicy taste without the buzz—perfect for any season. Shop our Ciders.

Craft Brewing

Craft brewing is all about small-batch, hands-on beer making, where creativity and quality come first. Each brew is carefully crafted for unique flavours and character, and now, you can find low and no-alcohol options that bring all that craftiness without the buzz.

D

Dealcoholisation

The process of removing alcohol from a beverage, typically wine or beer, while preserving its flavour profile. Dealcoholisation can involve techniques like vacuum distillation or reverse osmosis, letting you enjoy your favourite drinks without the alcohol.

Digestif

A post-meal drink designed to aid digestion. With low and no-alcohol options like herbal bitters and non-alcoholic liqueurs, you can still enjoy a relaxed finish to your meal without the alcohol.

Distillation

The process of purifying a liquid by heating and cooling. Used to create traditional spirits, but also to craft sophisticated low and no-alcohol alternatives with all the flavour, minus the alcohol.

Dry (Drink)

The term "dry" typically refers to wines, cocktails, or spirits that lack sweetness. It means little to no residual sugar, giving it a crisp and less sweet flavour. Perfect for those who prefer their drinks refreshing and clean, whether with alcohol or without.

Dry (Drinking)

Going “dry” means choosing low or no-alcohol drinks, often as a lifestyle choice or a break from booze. With Dry Drinker, going dry doesn’t mean missing out—it’s all about discovering great flavours, minus the alcohol.

Dry January

A month-long challenge each January where people take a break from alcohol. It’s a great time to explore our range and discover new favourite low and no-alcohol drinks.

E

Elixir

An elixir is a drink that feels almost magical, packed with unique flavours and often crafted with botanicals, herbs, or fruits. Whether it’s a low or no-alcohol elixir, each sip is like a little journey for your senses, offering all the intrigue without the alcohol.

F

Functional Drink

A functional drink is more than just refreshment—it’s a beverage with added benefits, like vitamins, adaptogens, or CBD, designed to support wellness. Our range offers functional drinks that not only taste great but also bring a little extra boost to your day, without the alcohol.

G

Gluten Free

Gluten free drinks contain less than 20 parts per million (ppm) of gluten, making them suitable for those with gluten sensitivities or coeliac disease. Our range includes certified gluten-free options, so you can sip worry-free and enjoy all the flavour without the gluten. Shop our Gluten Free drinks

H

Hops

Hops are the flowers that give beer its signature bitterness and aroma, balancing the sweetness of malt. In low and no-alcohol beers, hops still bring that familiar, refreshing flavour and can add notes of citrus, pine, or floral zest. It’s what makes beer, well, beer!

I

IPA

IPA is a hoppy and often bold style of beer known for its citrusy, piney, or floral flavours. Originally brewed with extra hops for long sea voyages, today’s IPAs are packed with character. Low and no-alcohol IPAs bring all that signature hoppiness and complexity, letting you enjoy the full IPA experience without the heavy ABV. Shop our IPAs

Isotonic

A beverage designed to quickly hydrate and replenish electrolytes, often used by athletes. Many isotonic drinks come in low and no-alcohol forms, providing hydration and refreshment without any booze. Shop Isotonic drinks

K

Kombucha

Kombucha is a fizzy, fermented tea known for its tangy taste and probiotic benefits. Naturally low in alcohol, this drink is perfect for those looking for a refreshing, gut-friendly alternative. With flavours ranging from fruity to herbal, kombucha adds a unique twist to any no-alcohol lineup. Shop our Kombuchas.

L

Lager

Lager is a smooth and refreshing beer, known for its crisp, clean taste and light body. It’s fermented at cooler temperatures, which gives it a mellow, balanced flavour. With low and no-alcohol lagers in our range, you can enjoy that classic lager taste anytime, minus the alcohol. Shop our Lagers

Liqueur

Liqueurs are sweet, flavourful spirits made with fruits, herbs, or spices. Traditionally enjoyed as an after-dinner treat or mixed into cocktails, low and no-alcohol liqueurs capture those rich flavours without the strong ABV. Perfect for adding a touch of indulgence to your favourite drinks, without the buzz.

M

Mood Enhancing

Mood-enhancing drinks are crafted with ingredients like adaptogens, botanicals, or CBD to help lift your spirits naturally. Our range offers mood-enhancing options that can boost relaxation, focus, or energy—all without the alcohol, letting you feel good in every sip.

Mead

Mead is an ancient drink made by fermenting honey with water, often infused with fruits, herbs, or spices. Known as “honey wine,” it can range from sweet to dry, with rich, floral flavours. Today, low and no-alcohol meads offer a taste of this timeless tradition, letting you enjoy its unique character without the alcohol. Shop our Meads

Microbrewery

A Microbrewery is a brewery on a smaller scale which produces a limited amount of beer.

Mocktail

A mocktail is much more than just fruit juice—it’s a carefully crafted, alcohol-free drink that uses fresh ingredients like herbs, syrups, and mixers to bring all the complexity and creativity of a cocktail. With premium non-alcoholic spirits and innovative flavours, today’s mocktails can be just as sophisticated and satisfying as their boozy counterparts. Check out our Mocktail recipes here.

Moderator

A moderator is someone who actively chooses to limit or reduce their alcohol intake, opting for low or no-alcohol drinks as part of a balanced lifestyle. Moderators enjoy the social aspects of drinking but with more mindful choices, finding flavour and enjoyment in drinks from our range without the higher alcohol content.

Mouthfeel

The texture and sensation of a drink in your mouth—whether it’s smooth, fizzy, creamy, or light. In low and no-alcohol drinks, mouthfeel is essential for creating a satisfying experience that rivals traditional drinks.

N

NoLo

Short for "No and Low," NoLo refers to drinks that are either Zero alcohol (0.0% ABV) or Low alcohol (0.1-0.5% ABV). NoLo options let you enjoy all the flavour and complexity of traditional drinks without the full effects of alcohol. It’s the perfect choice for those who want the experience of drinking with a lighter touch.

Nootropic

Nootropics are natural or synthetic substances believed to enhance cognitive function, focus, and mental clarity. Often found in functional drinks, nootropics offer a boost to your day without the need for alcohol. With our range, you can explore nootropic-infused beverages that support a sharper, more energised mind.

P

Pilsner

Pilsner is a light, crisp style of lager with a refreshing bite and a subtle hop flavour. Originating from the Czech Republic, it’s known for its golden colour and clean finish. Low and no-alcohol Pilsners offer that same refreshing taste, perfect for enjoying the classic lager experience without the alcohol. Shop our Pilsners

Porter

Porter is a dark, robust beer with rich flavours of chocolate, coffee, and roasted malt. Originally popular among London’s working class, this beer is known for its smooth, full-bodied character. Low and no-alcohol Porters capture all those deep, comforting flavours, so you can enjoy the richness of a classic porter without the alcohol. Shop our Porters

Probiotic

Probiotics are live bacteria and yeasts that are good for your digestive health. Found in drinks like kombucha and kefir, probiotics can add a wellness boost to your low and no-alcohol options, helping to support gut health while you sip.

R

Reverse Osmosis

A method used to remove alcohol from beverages. In this process, alcohol is filtered out while retaining the flavours and aromas, resulting in a drink that’s low or no-alcohol but still full of character

S

Shrub

A tangy syrup made from fruit, sugar, and vinegar, often used in mocktails and low-alcohol cocktails for a burst of flavour. Shrubs add a unique depth and complexity to drinks, ideal for experimenting with new flavours.

Session Drinks

We call these our Lower range, they are drinks that are light enough to enjoy over an extended period. Lower alcohol session drinks let you savour multiple rounds without the high ABV, making them perfect for relaxed gatherings. Shop our Lower drinks

Stout

Stout is a dark, rich beer known for its deep flavours of roasted malt, coffee, and chocolate. It has a full body and creamy texture, making it a favourite for those who enjoy a bold, robust drink. With low and no-alcohol stouts, you can savour all the complexity and richness of a classic stout—perfect for cozy evenings or any time you want that hearty flavour without the alcohol. Shop our Stouts

T

Tannin

A natural compound found in wine and tea that adds a dry, slightly bitter taste. Tannins are especially noticeable in red wines, and alcohol-free wines often retain this characteristic to provide a full-bodied experience.

W

Wine

Wine is a classic drink made from fermented grapes, celebrated for its rich aromas and complex flavours. Non-alcoholic wine starts just like traditional wine, with fermentation and ageing, but then goes through dealcoholisation to remove the alcohol. The result? All the depth and character of wine, minus the alcohol—perfect for any occasion. Shop our Wines

Whisky (or Whiskey)

Whisky and whiskey are two names for the same beloved spirit, with a slight difference in spelling reflecting its origins. Whisky is typically used for Scotch, Canadian, and Japanese varieties, while Whiskey is preferred for Irish and American styles. It is distilled from grains and aged in barrels for a smoky, robust character. Non-alcoholic whisky alternatives mimic these flavours using botanicals and natural extracts, giving you the warmth and complexity of whisky without the alcohol. Shop our Whiskys

Y

Yeast

Yeast is a microorganism that plays a key role in the fermentation process, converting sugars into alcohol and carbon dioxide. In low and no-alcohol drinks, yeast is carefully managed to limit alcohol production while still creating complex flavours and natural carbonation, especially in beers and kombuchas.

Z

Zebra Striping

Zebra striping means switching it up—alternating between alcoholic and non-alcoholic drinks to keep things balanced and fun. It’s the perfect way to enjoy the party without losing your stride. With our range of drinks, you can mix and match all night, staying refreshed and ready for whatever comes next!