Wednesday's Domaine Wines

The inception of Wednesday’s Domaine wasn’t a mere eureka moment, but a gradual realization. For the creator, the blend between indulging in wine and the wish to avoid alcohol’s after-effects became particularly clear. It wasn’t just about avoiding alcohol; it was about craving an immersive experience, the swirl, the aroma, the depth of flavours – all without the intoxication. They say necessity is the mother of invention, and this adage rings true for Wednesday’s Domaine. For the founder, the quest was deeply personal. Growing older brought with it a change in priorities, dwindling energies, and a keen sense of time slipping by. The evenings of unwinding with a glass of wine seemed more appealing when spread across the week rather than reserved for weekends. But how could one balance this indulgence without the consequences of alcohol? The journey began with de-alcoholised wines. The challenge was retaining the rich body, aromas, and complexities often diminished in the absence of alcohol. Through extensive experimentation, the perfect blend was achieved by integrating natural flavours and elements. The result was nothing short of a revolution in the world of non-alcoholic beverages.