NICE is an independent Future Wine Company based in the UK, founded by Lucy Wright and Jeremy May in 2019. NICE is dedicated to putting the consumer first — a concept that is relatively new in the wine industry. The aim is to provide easy access to the finest wine experiences for everyone. The team at NICE adheres to the principle of 'leading and never following', and they are prepared to disrupt the wine industry with their innovative approach — all while donning pink jumpsuits. NICE offers selections such as Sauvignon Blanc, Pale Rosé, and Argentinian Malbec, all available in convenient cans. This method simplifies the wine experience, allowing it to be approachable and enjoyable on one's own terms. It represents wine without intimidation, suitable for any occasion.
