AthleticAthletic Brewing Upside Dawn - Non Alcoholic Golden Ale

Upside Dawn is Athletic Brewing’s flagship golden ale—a beautifully crafted alcohol-free beer that offers clarity, balance and refreshment in equal measure. Designed to appeal to both traditional beer lovers and those exploring the alcohol-free space, this light-bodied ale is brewed using premium organic malts from both the US and Germany, along with a subtle blend of English and American hops. The result is a clean, crisp ale that stays true to its craft roots while offering an entirely modern, alcohol-free drinking experience.

Athletic Brewing Company – Pioneering a New Era of Alcohol-Free Beer

Founded in 2017 by Bill Shufelt and John Walker, Athletic Brewing Company was born out of a simple yet powerful vision: to create great-tasting, alcohol-free craft beer without compromise. Shufelt, a former finance professional, saw a gap in the market for high-quality non-alcoholic beer, while Walker, an award-winning brewer, had the technical expertise to make it happen.

Determined to challenge the outdated reputation of alcohol-free beer, the duo spent years perfecting their brewing process, developing an innovative method that allows for full fermentation while keeping the ABV below 0.5%. This breakthrough ensures that their beers retain the complexity, aroma, and body of traditional craft brews, setting Athletic Brewing apart from the competition.

Since launching, Athletic Brewing has become a trailblazer in the alcohol-free beer movement, earning accolades including:

✔ Time Magazine’s "100 Most Influential Companies of 2022"

✔ Gold Medal Winner – U.S. Open Beer Championship

✔ First Non-Alcoholic Brewery to Win at the International Beer Challenge

Beyond brewing, Athletic Brewing is deeply committed to sustainability and community impact. Through their Two for the Trails initiative, they donate 2% of sales to environmental conservation projects, reinforcing their mission of creating beer for an active, mindful lifestyle.

Today, Athletic Brewing is the largest dedicated non-alcoholic craft brewery in the U.S., proving that great beer doesn’t need alcohol to be exciting, bold, and full of flavour.