MartiniMartini Vibrante - Non Alcoholic Spirit

Experience the refreshing innovation of Martini Vibrante, a non-alcoholic aperitivo expertly crafted by the renowned Martini team. Ideal for those seeking to moderate alcohol intake without sacrificing taste or the pleasure of a well-crafted spritz, Martini Vibrante combines the rich tradition of winemaking with advanced de-alcoholisation techniques. This low-alcohol spirit begins with a finely made wine, meticulously stripped of its alcohol while preserving its full character and depth.

The iconic Italian brand was founded in 1863 in Pessione at the foothills of the Italian Alps by Alessandro Martini, Luigi Rossi, and Teofilo Sola. These three men formed a perfect blend: Martini was a gifted salesman, Rossi a talented herbalist and liqueur expert, while Sola had the financial acumen to back them. The Martini & Rossi company, at first, concentrated on producing a variety of vermouths. These were fortified wines infused with a blend of botanicals, a recipe that Luigi Rossi perfected. The resulting vermouths quickly gained popularity, with the sweet red and dry white becoming particularly favoured among consumers worldwide. As the Martini brand continued to grow and establish itself, it became synonymous with quality and timeless elegance. The iconic logo - a simple, graphic representation of the name 'Martini' - became one of the world's most recognised brand images, symbolising sophistication and a cosmopolitan lifestyle. It encapsulates Italian charm and lifestyle, offering a range of aperitifs that elevate any occasion into a celebration. The Martini story is one of passion, innovation, and an unceasing desire to create the finest aperitifs for all to enjoy.