"Like many revolutions, this one was born in a moment of anguish; confronted by the damaging effects of substance abuse in those around him, Karma set his course on a degree in Western Medicinal Herbalism with the intent of finding out which medicinal plants and herbs could be used in tandem with one another to recreate the pleasant sensations in the body that people turn to their favourite vices for. After much experimentation, the initial range of 4 elixirs was born. With a view to make these even more accessible, almost 2 years later the Sonder range debuted; 0% craft cocktails in can, high quality ingredients mixed with the much beloved elixirs to deliver the same sensation in a delicious new format."

"Before becoming a herbalist, Karma was a mixologist. This marriage of skills has proved perfect when approaching the flavour combinations found in the Sonder range. The goal was to create authentic cocktails that look, taste and feel like they ‘should’ be alcoholic, all whilst delivering health benefits and avoiding hangovers and hangxiety. This dedication to luxury and uniqueness finds us using flavours such as pine or elderberry to bring layers of flavour and depth to these canned delights."

"We insist on using only high quality ingredients. For example, we are making use of organic honey instead of conventional sweeteners in the Smolder can to complement the organic ginger juice and alcohol free whiskey. But high quality ingredients often come with a price tag. The biggest challenge we have faced is keeping production costs as low as possible, and this has translated into a premium pour. Everything is craft, produced in small batches to ensure quality and consistency, and where possible, organic."

"Genuine functional drinks are the future (as we see it). Just sticking ashwagandha in a drink does not make it adaptogenic; you need to use what is known as a ‘medicinal dose’. As this space evolves, we hope to see more brands embracing this approach, dosing their creations appropriately to give the desired effect. It does mean a more expensive product, but is that not worth it for a product that actually does what the label says?"

"That everyone’s body and metabolisms are different. A shot of tequila or a pint of IPA can affect two people very differently, and functional ingredients are no different. Some people can feel the effects of a small dose within 10 minutes, others may need a little more to get the same effect - it's just the way our bodies work."

"Our commitment to using medicinal doses in every product. Whether in our elixirs or canned drinks, we are committed to enabling people who opt to ‘dry drink’ (whether for  just one round or for a lifetime) to feel amazing, and not be left behind. Combined with unique flavour profiles, our drinks are special because they are still a recreational drink, in spirit, flavour and function."